you never actually own a patek philippe

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who owns patek philippe

Learn how Patek Philippe's iconic advertising campaign celebrates the emotional bond between fathers and sons and the next generation of watch owners. Discover the new . Patek Philippe’s 'Generations' ads, featuring fathers and sons and the line, 'You never actually own a Patek Philippe. You merely look after it for the next generation.' In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so .

Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this . In an exclusive interview with Forbes Asia during Patek’s recent Watch Art Grand Exhibition in Singapore, Patek president Thierry Stern offers a personal take on its famous tagline: “You.

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As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase " You never actually own a Patek . "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which . To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that captures very personal. But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own .

The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." These ads can be . As president of family-owned Patek Philippe, Thierry Stern makes clear that his watches are for sale—but not the company. . “You never actually own a Patek Philippe. You merely look after it .

Reflecting on my time at Patek Philippe is a heart-warming exercise. I learned all I know about watches and watchmaking from my time with the company. This included learning the mechanics and techniques used throughout the industry . Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex.PATEK PHILIPPE SA GENEVA Chemin du Pont-du-Centenaire 141 – 1228 Plan-les-Ouates P.O. Box 2654 – CH - 1211 Geneva 2 – Switzerland . provocative headline "You never actually own a Patek Philippe. You merely look after it for the next generation." And the watch is discreetly placed in each of these settings. In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” The google.com, pub-5618279750012654, DIRECT, f08c47fec0942fa0

To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that c.

Patek Philippe SA is a Swiss luxury watch and clock manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its Polish founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch .

You never actually own a Patek Philippe. You merely look after it for the next generation. That’s a mouthful, I know, but it seems to convey so many things all at once. It’s a watch, a time-showing device. For it to last generations brings a timeless quality to it. There is beauty in framing a product meant to show time as ‘timeless’! Ad campaigns promise, “You never actually own a Patek Philippe. You merely look after it for the next generation.” But in order to keep that vow, Patek needs to train the next generation of .「Begin your own tradition / 开创你自己的传统」（首次出现于1996年）。 以及「You never actually own a Patek Philippe. You merely look after it for the next generation. / 没有人能真正拥有百达斐丽，只不过为下一代保管而已」（首次出现于1997年)。

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After all, this is the company that gave us the unforgettable tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.” So it is hardly surprising when Stern shares that one of his priorities is to strengthen the brand’s after-sales service. Worldwide, Patek Philippe employs some 600 people in . You never actually own a patek philippe, You merely look after it for the next generation. “没有人能拥有百达翡丽， 你只不过是为下一代保管而已。” 这是百达翡丽著名的广告语。每一枚腕表的设计、制作和测试都足以让它永世流传。

Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe. "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. With a strong emotional approach, the persuasive black and white images still tug at heartstrings with the precious moments captured between mother . Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this masterstroke of . You never actually own a Patek Philippe, you merely look after it for the next generation. [1] 당신은 사실 파텍 필립을 소유한 것이 아니라, 그저 다음 세대를 위해 잠시 맡아둔 것일 뿐입니다. [2]

This was brilliantly achieved with the ‘Generations’ campaign, launched in 1996 with the now iconic line, “You never actually own a Patek Philippe, you merely take care of it for the next generation”, and which is still running over 25 years later. In addition, the company wanted to produce a marketing tool that would give back to . The memorable campaign helped establish the famous catchphrase, “You never actually own a Patek Philippe. You merely look after it for the next generation.”

‘You never actually own a Patek Philippe. . (Patek Philippe)，在它的客户名单中，共有100名国王，54名王后，更不乏如爱因斯坦、居里夫人、夏洛蒂。布朗特、柴科夫斯基等显赫人士。世界上最贵的一款表，Henry Graves袋表便出自1930年代的百达翡丽表厂，拍卖价1100万美元 .

To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that c. And the Sterns have a long view of watchmaking, reflected in the company’s advertising slogan: “You never actually own a Patek Philippe. You merely look after it for the next generation.” Image

"You never actually own a Patek Philippe. You merely look after it for the next generation." Such an iconic quote.You never actually own a Patek Philippe , you merely look after it for the next generation. ——没有人能真正拥有百达翡丽，只不过为下一代保管而已。 百达翡丽作为日内瓦历史最悠久的独立家族制表企业，仍采用手工精饰，在原厂内完成全部制表流程，并坚守着钟表的传统工艺。You never actually own a Patek Philippe. You merely look after it for the next generation. — Patek Philippe ad, 1996 In the details. Ultimate Collection curates culture from around the world and across the ages. Hand-bound using traditional techniques, with color plates hand-tipped on art-quality paper, each page of this limited-edition .

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